The Alliance Soundcrew is known for its distinct sound of smooth urban mixes and Western Canada’s top MCs who host the party. In the early 2000’s The Alliance Soundcrew could be found at various night clubs such as Metro, The Drink, Bourbon Street, Coyotes’, Cherry lounge and the unforgettable - legendary Palace Nightclub.

The Alliance Soundcrew was the original crew that started Fresh Vibe Fridays at the Palace back in the summer of 2001. As of opening night, Fresh Vibe Fridays was an instant success, hosting an urban party for more than 1500 people every week, becoming the top club night in Western Canada

Since their first event, The Alliance Soundcrew has worked expansively with nightclubs in organizing and hosting premier special events. Whether  they are organizing a Snoop Dogg concert or hosting weekly urban night entertaining over 1500 guests, The Alliance Soundcrew is guaranteed to deliver an epic night.